Strategy · Branding · Content

Your brand should work as hard as you do.

You're talented, experienced, and ready to grow — but your brand isn't reflecting that yet. Social Butterfly Branding helps purpose-driven entrepreneurs build clear, compelling brands and the marketing systems to back them up.

Book your free discovery call See the Brand Clarity Package →

Start with a free 15-min discovery call Then we go deep in your free 40-min coaching session — brand audit, gap analysis, strategy

I'm Jailyn Draper — and I build brands that actually work.

With 8+ years in branding, marketing, and design, I've helped service providers, creatives, non-profits, and personal brands go from unclear and invisible to confident, positioned, and growing. My background in psychology is the foundation of everything I do — understanding how people think, what they feel, and what drives them to take action is what separates a brand that looks good from one that actually converts.

What makes Social Butterfly Branding different is that I don't just advise — I build. Strategy, creativity, and execution under one roof means you get a brand that's grounded in psychological research, brought to life visually, and backed by a marketing system that keeps working long after our sessions end.

I believe your brand should reflect the level you're actually operating at. Most of the time, the work is already there — it just needs to be packaged, positioned, and shown to the right people in the right way.

100+

Brands built

600K+

Community built

3-in-1

Strategy · Design · Execution

Work with me

Sound familiar?

You're great at what you do. Your brand just isn't saying that yet.

Most entrepreneurs don't have a talent problem — they have a visibility and clarity problem. Your work is strong but your brand isn't doing it justice, and that gap is costing you clients, confidence, and revenue.

You're posting consistently but not growing — because content without strategy is just noise.

People land on your page and leave without reaching out — because your message isn't making it obvious why they should hire you.

You're undercharging and attracting the wrong clients — because your brand isn't positioning you at the level you're actually at.

You know you need help but haven't found someone who can do strategy AND execution — not just one or the other.

"Most people only have strategy, or creativity, or execution. Social Butterfly Branding has all three — and that's what actually moves the needle."

The Social Butterfly Branding difference

How it works

From unclear to unstoppable — in three phases.

Every engagement follows a structured, proven process. We don't guess. We don't template. We build exactly what your brand needs, in the right order.

Phase 01

Clarity + Strategy

We audit your current brand, score your presence across four pillars, identify your core gaps, and build a positioning strategy rooted in your audience's psychology — not guesswork. You leave knowing exactly where you stand and where you're going.

Phase 02

Build + Design

We bring the strategy to life — visual identity, messaging framework, website, content system, platform optimization. Every deliverable is built to your brand, not from a template. When we're done, everything looks and sounds like the business you're actually running.

Phase 03

Show Up + Grow

With the foundation built, we focus on visibility, consistency, and conversion. Content systems, retainer support, campaigns, and growth strategy — so you're not starting from scratch every month, and your brand keeps working even when you're not online.

The Brand Clarity Package

Four sessions. One complete strategy. A brand you're finally proud of.

This isn't coaching where you leave with homework and no direction. Every session builds on the last — and by session four, you have a messaging framework, a content strategy, a 90-day roadmap, and the clarity to show up consistently.

🎯

Strategy-first, always

We do the research and analysis before anything is designed or written. No guessing, no generic advice.

📋

Written deliverables after every session

Scorecards, frameworks, roadmaps — everything in writing so you have something tangible to implement.

🛡️

Engagement guarantee

Show up, do the work, implement what we build — and you will see results. If you don't feel the value, we make it right.

📚

Brand Masterclass included

Pre-recorded deep-dive on brand psychology and strategy. Lifetime access — revisit it whenever you need a reset.

Brand Clarity Package

Everything you need to get clear and start growing.

4 sessions · Strategy only · You implement, I direct

497

One-time investment · Payment plans available

Session 1

Brand audit + clarity scorecard

Session 2

Niche + messaging framework

Session 3

Content strategy + pillars

Session 4

90-day action roadmap

✓

Brand Clarity Scorecard (PDF)

✓

Messaging framework + 3-version bio copy

✓

Content pillars, calendar + 3 Canva templates

✓

90-day prioritized action roadmap

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Brand Masterclass (lifetime access)

✓

30-day follow-up support

Engagement guarantee: Show up to every session, implement what we build, and you will see results. If you don't feel the value, we'll make it right.

Book now — $497 Start with a free discovery call

Who this is for

Built for entrepreneurs who are ready to invest in their brand.

If you're talented, working hard, and still not seeing the growth you deserve — this is for you.

💆

Service Providers

You rely on reputation and referrals but you know your online presence isn't reflecting the quality of your work. Your visuals are inconsistent, your bio doesn't convert, and your ideal clients can't always find you.

Salon owners Wellness professionals Fitness coaches Therapists

🎤

Personal Brands + Thought Leaders

You have expertise and credibility but your message isn't traveling without you. You want to attract better clients, charge more, and build a brand that works as hard as you do — even when you're offline.

Coaches Consultants Speakers Authors

📸

Creatives

Your work speaks for itself — but your brand isn't keeping up with your talent. You're attracting clients who haggle on price because your positioning doesn't signal the level you're actually at.

Photographers Designers Artists Videographers

🌱

Non-Profits

Your mission matters, but your brand isn't communicating the urgency or the impact. Donors judge your credibility before they read a single line of your work — and right now your visual presence isn't earning that trust.

Community orgs Mission-driven brands Foundations

The most common brand gaps

If any of these sound familiar, you're in the right place.

These are the six gaps we see across almost every client — and every one of them has a specific, solvable fix.

01 — Clarity

No clear niche or offer

"When your offer isn't clear, people don't say no — they just don't decide. That hesitation is where your revenue is leaking."

→ Niche definition + offer packaging

02 — Messaging

Message doesn't connect

"People land on your page and leave without reaching out — because they can't immediately see themselves in what you offer."

→ Messaging framework + bio rewrite

03 — Visuals

Inconsistent brand look

"Clients judge the container before they open it. If your brand doesn't reflect your quality, neither will your pricing."

→ Visual identity system

04 — Content

Posting without a strategy

"You're filling space rather than building a relationship with the people most likely to become your clients."

→ Content strategy + pillar system

05 — Positioning

Wrong platforms or invisible

"Your ideal clients are actively looking for you — but they're not finding you. The gap between quality and visibility is costing you."

→ Platform audit + optimization

06 — Authority

Not building trust online

"You're losing people at the consideration stage who never tell you they were there — because your brand hasn't earned their confidence yet."

→ Social proof system + authority content

Brand Build Packages

Ready to build? Here's what a full brand engagement looks like.

Once you have your strategy in place, the Brand Build brings everything to life — identity, website, content, and platforms — delivered as one cohesive engagement.

Foundation

Brand Identity + Visual System

$ 1,500

3–4 weeks · 2 platforms optimized

Best for clients who have a website or aren't ready for one yet — and need a complete brand identity built around their strategy.

What's included

✓

Primary logo + 2 variations (PNG, SVG, Canva)

✓

5-color brand palette with hex codes

✓

Typography system — primary + secondary fonts

✓

Brand pattern or signature graphic element

✓

1-page brand guidelines document

✓

Brand one-liner + bio copy (3 versions)

✓

Elevator pitch script + offer descriptions

✓

Canva brand kit setup + 6 post templates

✓

30-day content calendar

✓

2 platform optimizations (profile, bio, highlights)

2 revision rounds · Additional platforms +$150 each

Start with a discovery call

Most Complete

Complete

Brand Identity + Website + Product Design

$ 2,800 – 3,500

6–8 weeks · 4 platforms · Mini shoot included

For clients who need the full build — brand identity, website, and product design delivered as one complete engagement from strategy to launch.

Everything in Foundation, plus

✓

Website design + development (Wix or WordPress)

✓

Up to 5 pages — mobile optimized

✓

Booking or contact integration

✓

Basic SEO setup (titles, meta, alt text)

✓

30-day post-launch support

✓

2 product design pieces (menu, deck, media kit, etc.)

✓

4 platform optimizations

✓

Mini branding shoot included (30 min, 15 edited photos)

$2,800 standard · $3,500 e-commerce or booking platform

Start with a discovery call

Add-ons available to any package

Additional platform +$150

Additional website page +$150

Service menu / one-pager $300

Pitch deck or capability deck $500

Full branding shoot upgrade +$150

E-commerce / booking platform +$700

Copywriting add-on $300–$500

Featured work

Brands we've built from the ground up.

View full portfolio

View case study →

Brand Identity + Website

Strategy-led brand builds

From logo and visual identity to full website design and platform optimization — complete brand transformations for purpose-driven entrepreneurs.

View work →

Strategy + Messaging

Brand clarity + positioning

Messaging frameworks, brand audits, and content strategies for entrepreneurs ready to stop guessing and start growing.

Content + Social

Content systems + social campaigns

Social strategies, branded content templates, and campaign work that turns visibility into opportunity.

View portfolio →

Client results

What happens when your brand finally works.

"Before working with Social Butterfly, I was posting every day and getting nowhere. After just two sessions I had a clear message and a content strategy that actually made sense for my business. The clarity alone was worth it."

Abigail Dwyer

Lifestyle and Wellness Brand

"I finally feel like my brand matches who I actually am as a professional. The messaging framework she built for me completely changed how I talk about my work — and my inquiry rate has gone up noticeably since."

Natalie Hodge

Media and Production Company

"What sets Social Butterfly apart is that she doesn't just tell you what to do — she builds it with you. I walked away with a real roadmap, not just ideas. And the guarantee made it feel like a zero-risk decision."

Jennifer Bowles

Former Vice Mayor of Martinsville

The client journey

Every step has a purpose. Start where you are.

You don't have to figure out where to start — the journey is designed so each stage flows naturally into the next.

Free Coaching Call

Start with a free 15-min discovery call. We learn your goals and fit. Then comes the free 40-min coaching session — brand audit, gap analysis, and your first real strategy.

Brand Clarity Package

$497

4 strategy sessions. Messaging, content, and a 90-day roadmap. The foundation everything else is built on.

Brand Build

$1,500 – $3,500

Full visual identity, website, product design, and platform optimization. Your brand, built from the ground up.

Growth Retainer

From $1,200/mo

Monthly strategy, content, and brand management. Consistency without the burnout.

Ready to start?

Your next level starts with one conversation.

Start with a free 15-minute discovery call. We'll get to know your goals, your current brand, and where you're stuck. If it's a fit, we'll book your free 40-minute coaching session — a full brand audit with your top gaps and a real strategy. No pitch, no pressure.

Book your free discovery call View our portfolio

Free call · No obligation · Spots are limited