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Page 1 of 3 · About Your Business
Section 01

Let's start with you.

This is how we show up prepared for every session. The more detail you give, the more tailored our work together will be.

This is how we follow up after reviewing your answers.

How do you help your clients? What do you want me to understand before we begin?

Select all that apply.

Be as specific as possible — this is one of the most important questions.

Page 2 of 3 · Your Brand Identity
Section 02

Your brand identity.

These questions help us understand where you're starting from visually and what direction your brand needs to go.

Logo files, brand colors, fonts, and any existing style guide.

If you don't know your HEX codes, describe your colors specifically (e.g. "dusty rose, deep navy"). Leave blank if starting fresh.

Select all that apply.

Brands whose look, feel, or positioning you admire — in any industry.

Must-have elements — colors, symbols, words, feelings — that are absolutely essential.

The more specific you are, the fewer revision rounds we need.

Page 3 of 3 · Audience & Vision
Section 03

Your audience & vision.

The last few questions help us build a brand that speaks directly to the people you're trying to reach.

Select all that apply.

Where do they hang out online? What do they care about? What frustrates them? What are they searching for when they find you?

Select up to 2. Skip if your audience is primarily B2B or organizational.

Beyond demographics — what are they struggling with? What makes them reach out to you specifically?

Pinterest boards, URLs, Instagram accounts, screenshots — anything visual that captures what you're drawn to.

If everything goes perfectly — what has changed for your brand and business 90 days from now?

1 = I'm exploring    5 = I needed this yesterday

Just exploringI needed this yesterday
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🎉

Thank you!

We appreciate your time and honesty. Your answers will shape everything we build together. We'll review your questionnaire within 24 hours and reach out with any follow-up questions before Session 1.

What happens next

→ We'll review your answers within 24 hours

→ You'll receive a confirmation email with your session details

→ Haven't booked Session 1 yet? Book it here →

Questions? [email protected]