Portfolio · Social Media, PR & Content Strategy

Jailyn Draper

Let's Tell Your Brand Story

Public Relations & Marketing Specialist with a decade of experience producing social content, leading press and media relations, and keeping brands visible, consistent, and camera-ready for entrepreneurs, government campaigns, nonprofits, and destination brands across Virginia and beyond.

🎯 A fit for: Digital Marketing Specialist · Social Media Specialist · PR & Communications · Content Strategist · Community & Brand Manager
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Jailyn Draper
Media Placements
EssenceUs WeeklyWomen's Health BravoPeopleEntertainment Tonight EssenceUs WeeklyWomen's Health BravoPeopleEntertainment Tonight

What I bring to the role

Built around the work that matters most.

Ten years across social content production, public relations, community engagement, and internal communications: the four pillars most social & PR roles are built on.

01
Social Content & Growth
Video, photo, and campaign content across platforms, built in Canva and CapCut and engineered to grow audiences and engagement.
02
PR & Media Relations
Press releases, media kits, and campaigns that generate real coverage, with placements in Essence, Bravo, People, and more.
03
Community & Events
On-site event photography, tourism campaigns, and stakeholder storytelling for destination and community brands.
04
Internal Comms & Copy
Newsletters, announcements, and branded templates that keep institutional messaging clear and consistent.

Case Studies

A range of work, one consistent standard.

Filter by focus area, or browse everything below.

Brand Launch & PRFAHI museum brand launch case study

Fayette Area Historical Initiative

A multi-project brand launch for a Black history preservation museum's new walking tour exhibit: video production, a revised brand identity and guidelines, website design, and ongoing Facebook management. Also marketed a separate sold-out community event, driving a 2,000% engagement increase in 48 days and a measurable spike in community memberships, donations, and local business sponsorships.

Brand IdentityVideo ProductionWebsiteSocial Management
PR & TourismPaths & Paddles case study

Paths & Paddles

A two-year regional tourism initiative supporting funding, revitalization, and preservation of the Dick & Willie Trail. Led a stakeholder-focused impact video, social campaign content, tourism website copy hosted on the Visit Martinsville platform, and a newsletter designed in Adobe InDesign, strengthening public awareness and supporting advocacy for regional tourism development.

Media RelationsTourismVideoNewsletter
Destination MarketingMain St. Petersburg case study

Main St. Petersburg

A downtown revitalization effort focused on increasing tourism and strengthening community connectivity. Designed promotional signage highlighting local dining, entertainment, and neighborhood amenities, plus a tourism-focused landing page, reinforcing the area's identity as a vibrant, accessible destination.

TourismSignageWeb Copy
Community RelationsHelping Youth Thrive case study

Helping Youth Thrive

A youth mentorship and enrichment initiative. Delivered a branded grant-support video, ten social media videos, professional photography, and ten customizable social/presentation templates, strengthening the organization's public presence and stakeholder clarity for funding conversations.

VideoPhotographyTemplates
Press & MediaMedia Communications case study

Media Communications

Wrote and designed a press release announcing a #1 Amazon new release in Black & African American Poetry, paired with branded author photography: the fast-turnaround press packet work media outlets and stakeholders expect.

Press ReleaseBranded Photography
Event CoverageCorporate event photography case study

Regional Innovation Summit

On-site photography coverage of a regional entrepreneurship summit: candid, professional event documentation delivered on deadline for stakeholder and marketing use.

Event PhotographyFast Turnaround
Social & ContentRestaurant content marketing case study

TAD Tavern

Full content marketing system for a new hospitality brand: website design, branded social templates, and ongoing content covering happy hour, live events, and promotions, built to keep a fast-moving hospitality brand's content pipeline full.

WebsiteSocial TemplatesHospitality
Video & ProductionPodcast video production case study

Scrap Paper Podcast

Video editing and production for a creative-industry podcast, plus branded episode graphics built for distribution across Spotify, YouTube, and iHeartRadio.

Video EditingMulti-Platform
InstitutionalChamber of Commerce graphic templates case study

Chamber of Commerce Templates

A branded graphic template system for a regional Chamber of Commerce: ribbon cuttings, member spotlights, event promotion, built so a nonprofit communications team could self-serve consistent, on-brand materials.

Branded TemplatesGovernment-Adjacent
Internal Comms & BrandingPiedmont Community Services case study

Piedmont Community Services

Built a comprehensive marketing program for a behavioral health nonprofit: updated branding including logo, social media and newsletter templates, commercial production and distribution on a regional cable/over-the-air channel, workforce recruiting materials, and an internal culture assessment.

BrandingCommercial ProductionWorkforce RecruitingCulture Assessment
Brand Strategy & ContentRiver City Optical brand clarity case study

River City Optical

Delivered a Brand Clarity package for an independent optical retailer: four 60-minute strategy sessions. Included a full Brand Clarity Scorecard across four pillars: message clarity, visual consistency, content strategy, and online presence, plus an ideal client profile, messaging framework, a 30-day content calendar, branded Canva templates, and a branded photoshoot.

Brand StrategyMessagingContent CalendarBranded Photoshoot
Brand & E-CommerceBundle Up Extensions e-commerce case study

Bundle Up Extensions

An end-to-end brand and marketing rollout for a luxury hair extension brand: from logo design to website design and branded packaging, built to launch a new e-commerce brand with a cohesive look from day one.

Logo DesignWebsite DesignPackagingE-Commerce
E-Commerce & Brand IdentityKraving Collection e-commerce case study

Kraving Collection

Full visual brand identity development for a women's fashion e-commerce brand: website design, branding guidelines, and logo design. Built a bold, editorial retail experience for seasonal collection launches and a curated product catalog.

Website DesignBranding GuidelinesLogo Design
E-Commerce & Content CreationSincerely Me e-commerce case study

Sincerely Me

Content creation for a self-care and aromatherapy e-commerce brand: social media templates, product design, branded photography, and mockups, giving a small sensory-focused brand a polished, cohesive shelf presence online.

Social TemplatesProduct DesignBranded Photography
Non-Profit WebsiteTIPINI nonprofit case study

TIPINI

Website design and brand messaging for a faith-based nonprofit bridging gaps in Southern Virginia communities. Built a mission-driven site covering community initiatives, partnerships, and a donation-focused call to action.

Website DesignNonprofitMessaging
Small Business BrandingMeches Beauty case study

Meches Beauty

Branding and an appointment-booking website for a lash and brow studio, paired with branded photography that introduces each esthetician and builds client trust before the first visit.

Website DesignAppointment BookingBranded Photography
Small Business BrandingAligned Animal Rehab and Fitness case study

Aligned Animal Rehab & Fitness

Branded social templates and photography for an animal rehabilitation and fitness practice, translating client education and pet success stories into a consistent, recognizable social presence.

Branded TemplatesPhotographySocial Content

Tools & Skills

Fluent in the tools that get results.

Highlighted skills are core to social media, PR, and content-focused roles.

Content & Design Software
Canva CapCut Adobe InDesign Adobe Photoshop Adobe Illustrator Procreate Microsoft 365
Web & Platforms
Meta Business Suite Wix WordPress Shopify Google Workspace
Core Skills
Multi-Platform Social Media Strategy Copywriting Media Communications Community Storytelling Video Editing & Production PR Writing & Media Outreach Marketing Campaign Development Content Marketing Visual Brand Identity Development Branding & Corporate Photography Graphic Design SEO ADA/WCAG Digital Accessibility Analytics & Performance Optimization Event Documentation (Photo & Video) Social Media Governance
Platforms Managed
Instagram Facebook TikTok LinkedIn YouTube Pinterest Lemon8 Twitter/X
Certifications
HubSpot Academy: Digital Marketing Certified Meta Blueprint: Media Measurement Specialist (In Progress)

Working with Jailyn has been nothing but a pleasure. She knows exactly what she's doing, takes the lead, receives feedback and direction, and executes. Our website is now functional and user-friendly, and our social media and branding is now cohesive. If you're not working with her, you're doing your business a disservice.

Charisse Hairston
Executive Director, Fayette Area Historical Initiative

Why I'm a Fit

What I'd bring to your team.

01

Multi-Platform Content, Start to Finish

I write, shoot, edit, and publish in Canva and CapCut, so content moves from idea to live post without waiting on someone else's calendar.

02

Real Press & Media Placements

National coverage in Essence, Bravo, People, Us Weekly, Women's Health, and Entertainment Tonight. I know what makes a story land.

03

Deep Virginia Regional Relationships

Years of work with Virginia tourism boards, city government, and community organizations across Martinsville, Henry County, and Petersburg.

04

Comfortable On-Site, Under Deadline

Event photography, media-ready coverage, and fast-turnaround press materials delivered on or before deadline, every time.

05

Institutional Tone, Brand Consistency

Government and Chamber of Commerce work has trained me to protect a brand's voice across every touchpoint, internal and external.

06

Steady Under Pressure

Political campaigns and nonprofit deadlines don't leave room for hesitation. I make fast, clear decisions when situations change quickly.

Let's talk

Thank you for your

consideration.
justjailyndraper@gmail.com wearesocialbutterflybranding.com Full Portfolio